Brand Strategist  School Director  Fashion Writer

Danilo Venturi is director of IED Florence and author of Brand Persona.


He studied political science and luxury management, entered the music industry, pioneered e-commerce, opened concept stores, and worked for La Perla lingerie.


During his tenure at Polimoda, he involved brands and institutions such as LVMH, Richemont, Kering, Gucci, Valentino, Ferragamo, WGSN, CFDA, Vogue, Camera Della Moda Italiana and Pitti Immagine, as well as personalities such as Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Laudomia Pucci, Rick Owens, and Suzy Menkes.


Forbes described his educational model as The Reign of Error.


His focus at IED Florence is on hybridizing fashion, art, and design languages, engaging artists like Lucy Orta and Joana Vasconcelos, along with Olafur Eliasson and Anish Kapoor within public programs of Fondazione Palazzo Strozzi’s exhibitions.


His most recent project is the curation of Very Good, a series of interviews with key figures in the creative industry to understand how the sector shapes the future for the better.

author of the book



Foreword by Marco Bizzarri