DANILO VENTURI
Brand Strategist School Director Fashion Writer
Danilo Venturi is director of IED Florence and author of Brand Persona.
He studied political science and luxury management, entered the music industry, pioneered e-commerce, opened concept stores, and worked for La Perla lingerie.
During his tenure at Polimoda, he involved brands and institutions such as LVMH, Richemont, Kering, Gucci, Valentino, Ferragamo, Missoni, WGSN, CFDA, Vogue, Camera Della Moda Italiana and Pitti Immagine, as well as personalities such as Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Laudomia Pucci, Rick Owens, and Suzy Menkes.
Forbes described his educational model as The Reign of Error.
His focus at IED Florence is on hybridizing fashion, art, and design languages, involving artists such as Lucy Orta and Joana Vasconcelos, as well as Olafur Eliasson and Anish Kapoor in collaboration with Fondazione Palazzo Strozzi.
His most recent project is the curation of Very Good, a series of interviews with key figures in the creative industry. This is to understand how the sector shapes the future for the better.
author of the book
BRAND PERSONA
THE FOUR-STEP METHOD
Foreword by Marco Bizzarri
