Danilo Venturi


Brand Strategist  School Director  Fashion Writer

With a background in political science, Danilo Venturi began his career in the music industry.

He moved on to pioneering e-commerce and concept stores before working for the lingerie brand, La Perla.

He obtained a Master in Luxury Management from Polimoda, where he would subsequently return

to teach Fashion Brand Management and launch the International Business Department.

In 2015, he was appointed Director of the Florentine institute.

During his tenure, the school occupied the top-ranking positions in The Business of Fashion.

Important collaborations with LVMH, Richemont, Gucci, WGSN, CFDA, Pitti Immagine, Vogue,

Central Saint Martins, FIT and Parsons were activated. Personalities such as Marina Abramovic, Alber Elbaz,

Renzo Rosso, Waris Ahluwalia, Rick Owens and Vanessa Friedman were involved in the life of the school.

Forbes titled his interview The Reign of Error: How Polimoda Upgraded Fashion Education.

Danilo Venturi founded Brand Persona in 2021, a company that assists

public and private institutions according to the four steps outlined in his book.

After taking a break in Miami, he returned to Florence in April 2022

as Director of the Istituto Europeo di Design, aka IED.


author of the book


Foreword by Marco Bizzarri  CEO & President of Gucci

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