Brand Strategist  School Director  Fashion Writer

Danilo Venturi is director of IED Florence and author of the book Brand Persona.


He studied political science and luxury management, entered the music industry, 

pioneered e-commerce, opened concept stores, and worked for La Perla lingerie.


As director of Polimoda, he involved brands and institutions such as LVMH, Richemont, Gucci, Ferragamo, WGSN, CFDA, Vogue, Camera Della Moda Italiana and Pitti Immagine, as well as personalities such as Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Laudomia Pucci, Rick Owens, and Suzy Menkes. 

Forbes described his educational model as 

The Reign of Error.


After this experience, Danilo Venturi took a break in Miami, started his own consultancy firm, and finally returned to Florence, Italy 

as director of IED - Istituto Europeo di Design.


From fashion to art, from design to visual communication, he is currently focusing

on the hybridization of different languages within the creative industry.

author of the book



Foreword by Marco Bizzarri