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Danilo Venturi


Brand Strategist  School Director  Fashion Writer

Danilo Venturi is the director of IED Firenze and author of the book Brand Persona: The Four-Step Method.


Multidisciplinary, he studied political science and luxury management, entered the music industry, pioneered e-commerce, opened concept stores, and worked for La Perla lingerie.


In his role as director of Polimoda, he involved brands and institutions such as LVMH, Richemont, Gucci, WGSN, CFDA and Pitti Immagine, as well as personalities such as Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Rick Owens, and Suzy Menkes. His educational model has been described by Forbes as The Reign of Error.


After this experience, Danilo Venturi took a break in Miami, started his own consultancy firm, and finally returned to Florence, Italy as director of IED - Istituto Europeo di Design.


Art to fashion, design to visual communication, he is currently focusing on the hybridization of different languages within the creative industry.

author of the book



Foreword by Marco Bizzarri  CEO & President of Gucci

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