After studying political science I started my career in the music industry, pioneered concept stores
and e-commerce, worked for La Perla lingerie brand and directed Polimoda fashion school.
Multidisciplinary know-how allowed me to write two books: Luxury Hackers, Dal Fordismo Al Tomfordismo
e Oltre (in Italian) and Momenting The Memento, Fashion, Education & The City (in English).
My third book will be out soon and it's going to be a manual on how you can create your brand in four steps.
Moreover, several interviews and articles of mine have been published on magazines such as
i-D, Hypebeast, The Business of Fashion, Vogue Business, Vogue Italia and Vogue US
After attending the master in Luxury Management at Polimoda, I became a lecturer,
then head of department and eventually director of the school, in charge of all education, commercial
and communication activities. In the five years of my direction, Polimoda reached
the ranking of first fashion institute in Italy and fifth in the world.
During this experience I had the opportunity to collaborate with top-tier conglomerates
(LVMH, Kering and Richemont), brands (Gucci, Valentino and Ferragamo),
institutions (Camera Nazionale Della Moda Italiana, CFDA and the Russian Fashion Council),
as well as key fashion operators (Vogue Italia, WGSN and Pitti Immagine),
and other top ten fashion schools (Central Saint Martins, Parsons and FIT)
Brand management is the common thread that runs through all my experiences.
It's about shaping, managing or relaunching a brand, including all the activities that
start from the creative direction, go through business development and embracing communication.
Co-branding is the last frontier of this activity and I can count on a vast network of relationships,
from press to retail, from suppliers to the brands themselves, up to central figures in fashion
and contemporary culture, featuring Marina Abramović, Marco Bizzarri, Suzy Menkes, Alber Elbaz,
Li Edelkoort, Waris Ahluwalia, Renzo Rosso, Rick Owens, Margherita Missoni, A$AP Rocky, Linda Loppa,
Guram Gvasalia, Dapper Dan, Nick Knight, Olivier Saillard, Vanessa Friedman, Imran Amed and many others